Who visits Coventry and Warwickshire? The latest tourism research analysis to inform your business.

By Coventry and Warwickshire Business Festival (other events)

Monday, November 27 2017 11:45 AM 2:00 PM

If you run an attraction, hotel, restaurant, cultural, heritage venue, travel or transport company or work in another part of Coventry’s hospitality tourism-facing industry and you are concerned that you don’t have accurate data to inform your business decisions, hear analysis of the very latest visitor research, commissioned by Coventry City of Culture Trust. 

NGI Solutions has just completed 12 months of visitor research in Coventry and Warwickshire. Employing a vast amount of experience across all forms of qualitative and quantitative research techniques, with access to keynote technology including Cvent, Event Impact Model, Mosaic and T-stats, NGI Solutions will reveal why people visit Coventry and Warwickshire , who they are, how they find out about the County’s offer and what they do when they visit. Also hear about the £2 million we have secured to develop strategies and events which will boost tourism in Coventry and its environs.

A buffet lunch will be provided at 11:45 and the event starts at 12:30.

Confirmed Speakers:

Ian Thomas, Senior Research Manager,  NGI Solutions

Andrew Dixon, UK City of Culture Bid Consultant / Joint Visiting Professor - Coventry and Warwick Universities

This event is coordinated by Visti Coventry & Warwickshire and supported by Arts Council England as part of the Coventry Cultural Destinations Project.